Clean numbers are the first step to all smart business decisions.
I found my way into the accounting industry after years of being a creative entrepreneur and playing big roles in small businesses. What I’ve found is there aren't many affordable resources to help small business owners achieve financial clarity and grow their profits—that means it’s often difficult to have an understanding about the financial health of the business.
When I started my first business:
I didn’t have clear boundaries between me and my business (including financial accounts)
I measured financial health purely on whether or not there was cash in the bank
I didn’t have a professional to ask questions about bookkeeping, taxes, regulations
I often "re-invested" money back into the business, with the goal that one day it would pay off
I didn’t have a plan to follow to reach my goals
15 years later, I find these to be true for many small businesses—even ones who appear to be successful! Creative entrepreneurs are in business because of their creativity, not their business savviness. Often they don't know who to reach out to to help them with clarity or growing their profits. Traditional accountants are focused on taxes, not profits.
This is why I started this business: to help overcome confusion around financial literacy and set up a solid foundation to grow profit margins and orient you towards your goals.
Most entrepreneurs want solid financial management systems, but accurate bookkeeping seems daunting, emotionally heavy, and time consuming. What ends up happening is we run our businesses with a daydream of what success would look like without having a clear understanding of what's already happening, and how to orient ourselves to our goals.
Before we know it it's tax time!
and we scramble to collect the fragments of all our records: the receipts, the 1099Ks, bills and invoicing. If we're lucky we owe incomes taxes --that means our business was profitable. If we're super lucky we've saved enough to pay them.
But it doesn't have to be about luck!
Accurate bookkeeping will allow us to plan for our futures.
With a clear view of what's happening in our business finances, we'll be better prepared to:
Understand our profitability and make adjustments to maximize our earnings.
Set achievable financial goals and track our progress towards achieving them.
Evaluate the performance of different aspects of our business and make informed decisions about where to focus our efforts.
Spot opportunities to save money or invest in areas that will help us grow.
Strategically plan our next moves with confidence, knowing where our money is going and where it's coming from.
Predict and prepare for future challenges, ensuring we can navigate whatever comes our way with financial stability.